America adjusts to the new, longer Benson & Hedges 100’s

Brand: Benson & Hedges // Year: 1966-67 // Running Time: 59 seconds

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America adjusts to the new, longer Benson & Hedges 100’s

Depicts various situations where everyday objects could be changed to account for the extra length in the new Benson and Hedges longer 100’s. Shirt pockets have become larger, newspapers are being read farther away, and windshields are being changed to accommodate the longer cigarette. Familiar jingle – same as “Disadvantages” campaign.