Depicts a man smoking a Benson and Hedges new 100 mm cigarette in an elevator. It's much longer than king size, and that takes some getting used to. Goes through many other situations where people are not used to the longer cigarettes. The new, longer cigarette. Still of pack of Benson & Hedges, text: "The Disadvantages", " Benson & Hedges 100's Regular or Menthol.